Welcome to SalesEmail!

My name is Chris Behrens, a 10-year email marketing and analytics veteran. I've helped build email marketing programs and consult for companies ranging from Fortune 100 consumer packaged goods (CPG) behemoths to multi-billion dollar retailers. I LOVE email and I love helping companies scale their programs to drive more sales and a better customer experience using data.

I started SalesEmail because I love to teach email marketers how to drive more impact - more specifically SALES - using email marketing and data. I have loved helping to develop the next generation of data-driven email marketers throughout my professional career- but I want to make a bigger impact.

SalesEmail is dedicated to teaching you to drive sales with email marketing using data and consumer insights as the foundation.

OUR VISION

Empower email marketers to drive sales using data and insights as your foundation

HOW WILL WE ACCOMPLISH THIS?

1). Teach email marketers how to build an email program to drive sales

2). Provide email marketers with email marketing tools to drive sales

THE PAINFUL REALITY FOR EMAIL MARKETERS

I've consulted for dozens of companies in my career and the most common scenario I see is that nine times out of ten, retail email marketers are just trying to scramble to get an email campaign to subscribers on time to advertise their next promotion or sale. And sure, email marketing is great for that. Short term impact shows that the email helped drive sales because you had a sale. Great! But what next?

The bottom line is that there is SO MUCH MORE to email marketing than just advertising what promotions or sales you have going on.

GREAT email marketers all have one thing in common - they are out to BUILD A RELATIONSHIP with their customers - just like you would in-person 1:1 with a customer if they were in your store.

Why build a relationship with your customers? If you're building a relationship with your customers, you have a greater chance at retaining that customer over the long run. Retaining your customers is the difference between between being a profitable enterprise or being OUT OF BUSINESS. Don't believe me?

Because I'm all about data, here's some data to highlight the importance of retaining your customers.

• 10X more expensive to acquire a new customer than to retain an existing customer.

• 10X more likely to convert an existing customer into a repeat purchaser than to convince a new consumer to buy

• A 5% increase in customer retention correlates with at least a 25% increase in profit for the majority of companies

In layman's terms, it's in your financial interest to be laser-focused on relationship building - you'll save on advertising costs, you'll have higher conversion rates, and you'll be more profitable! Who doesn't like that?

Sure, I'm going to teach you how to drive sales impact and give you the tools to do it- but really, I'm going to teach you how to BUILD RELATIONSHIPS to drive sales impact and give you the tools to BUILD RELATIONSHIPS to drive sales impact.

WHERE YOU COME IN

SalesEmail was made to help you drive more sales using email marketing

I want to make SalesEmail as valuable for you as possible so you can be as successful as possible with email marketing to drive sales.

I have a TON of great resources coming your way. I'm going to teach you best practices from a decade of email marketing and analytics experience to help you drive email marketing sales impact:

• Grow your list

• Build a relationship with your customers and subscribers

• Keep those relationships with your customers and subscribers for life so you can drive the biggest sales impact.

I want to make sure I'm providing you with what you need to be successful.

To do this, I need your help.

All I ask from you is your commitment to providing me honest feedback on the content I produce - what'd you find valuable? What do you want to see more of? What didn't you find helpful?

SALESEMAIL GUARANTEE®

• Use your feedback to create more helpful email marketing content to help you drive sales.

• Use your feedback to create more helpful email marketing tools to help you drive sales.

To get started, I'd love to hear from you! What do you want to learn about in email marketing to help you drive sales?

Leave a comment below - thanks and looking forward to collaborating!